Why aren't there more blacks in the blogoshpere?

I found this article and thought it was EXTREMELY interesting. It related back perfectly to what we read about race and sports in the Eitzen book. So why isn't there more black sports bloggers?

Like it said in the book, the majority of fans and journalist are white. People tend to like to hear from people like themselves, so there's validity there.

It's pretty simple to understand why there are not many black bloggers in new media. If we you look at the Management Team, Senior Technical Staff, and the other various level of key parts to sports organizations we would see very few black folks in those key decision making roles. Without any blacks in key business decision making roles why would a company hire black bloggers?

I think it's also important to look at the things black bloggers ARE blogging about.

A lot of popular black bloggers have made their mark based on black issues. Black gossip blogs blew up in 2005/2006 because there really was no place to go online to JUST hear about black celebrities. Now there's lots of VERY successful hair blogs, political blogs, music blogs etc etc but their demographic is almost entirely black by design.

Also, are black bloggers reaching out to everyone or just the black community?

Black bloggers are out there, and I do think that there is a hesistancy by mainstream to accept/pursue them. But I wonder how aggressively black bloggers are targeting the mainstream with their pitches? With linking back? On twitter alone I see a lot of black bloggers who've known each other for years and they link back and support each other, but very rarely do I see them engage with white sports writers and the like. Where is the relationship building taking place?

Here's the article: http://www.bomanijones.com/bwb4/

-Tatiana C.

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