Sports Media Complex

This morning I was listening to the Dan Patrick radio show and caught the sports media complex at work in regards to masculinity. Dan Patrick was able to incorporate an on-air plug for Dodge Ram without skipping a beat.  He started out talking about his Memorial Day weekend, when he "remembered" something that happened on his drive home from the market. He said he was a target of "truck envy".  He was driving his truck

when he realized that a fellow driver was sizing his truck up.  He reached a stop light and the truck next to him begins revving its engine.  So Mr. Patrick looks over at the truck and sees that its "just a Ford or something", and tells us listeners that it is no match for his 2012 Dodge Ram 1500.  He has a Hemi.  He then smokes the other truck

and leaves it behind and says, "Gotta have guts to have the glory.  Guts. Glory. Ram."  I couldnt help but laugh.  Dodge reaching out to sports talk radio listeners and relaying its message that driving one of their big powerful trucks and will bring a man glory.  It is a prime example of not just selling a consumer on a product, but

selling them an image as well.  Real mean drive big trucks, real men have guts and real men want glory.  

Jesus Rosales, KIN 577